Job Title: Communication Vista Member
Supervisor: FCW Program Director
Prepared Date: 05/01/2020
Mission and Values
The mission of the Latino Center of the Midlands is to enhance the lives of the Heartland Latino Community by supporting the education and development of our youth and adults; promoting comprehensive engagement of our families in all facets of their lives; and by fostering leadership through a variety of services and activities.
Education – We believe people of all ages have a right to education that will increase their opportunities and options for the future. Empowerment – We empower our community through programs and services, education, advocacy and awareness. Community – We nurture the success, growth, and prosperity of our community by supporting individuals and families with it. Trust – Our clients and community can trust that our programs and services are carried out under the highest ethical standards. Family – Our values and the development of successful communities are inspired by the family unit and we create a respectful environment for our team and our clients by treating everyone as family.
To maximize outreach and engagement of community members and the wider Omaha community, to support advocacy for anti-poverty Latino community programming and ensure LCM is engaging its clients and partners with effective and culturally appropriate messaging.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Lead research and design of best methods and strategies for a unified branding, marking and Communications Plan. This will include best practices in use of social media platforms and how best to conduct outreach and marketing to stakeholders and clients to reach the widest audience possible with the most targeted information. A communications plan will include marketing and branding, consistent use of the agency logo, font and color pallet, consistent speaking points during community engagement, and a synchronized presentation of all LCM departments to show unity and confluence within the organization.
Create a professional yet simple communications plan and manual for the organization.
Conduct internal training for staff in communications.
Leave a sustainable strategy for LCM to use in the future.
To perform the job successfully, an individual should demonstrate the following competencies:
Design – Uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Communications – Expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Written Communication – Writes clearly and informatively; edits work for spelling and grammar.
Planning/Organizing – Prioritizes and plans work activities; organizes or schedules other people and their tasks.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience
Bachelor’s degree in Marketing, Communications, Journalism or related field.
Proven experience with communications research and strategy, media relations, developing content for various audiences and/or digital engagement best practices.
Certificates, Licenses, Registrations
No certificates, licenses, registrations required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit. The employee is occasionally required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.